Our Story
DutchStrategy was born from a simple observation: the best strategic planning happens in stable institutional environments, yet most strategic advice ignores institutional context entirely.
Founder Sophie van der Berg spent years advising clients across Europe and noticed a pattern. Organizations operating in the Netherlands consistently implemented more sophisticated, longer-term strategies than comparable firms in less stable jurisdictions. The difference wasn't talent or capital—it was institutional clarity.
This insight led to years of research into how institutional frameworks enable strategic excellence. We studied Dutch business culture, analyzed regulatory frameworks, and interviewed hundreds of successful long-term planners. The result is DutchStrategy: a systematic approach to leveraging institutional stability for competitive advantage.
Since our founding in 2020, we've helped over 200 organizations implement Dutch-inspired strategic frameworks. Our clients range from family businesses planning multi-generational transitions to startups building long-term competitive moats. What unites them is recognition that sustainable success requires patient, disciplined, institutionally-aware strategic planning.